Consumer Informedness and Firm Information Strategy
نویسندگان
چکیده
منابع مشابه
Consumer Informedness and Firm Information Strategy
Consumer informedness plays a critical role in determining consumer choice in the presence of information technology (IT) deployed by competing firms in the marketplace. Using data collected through a series of stated choice experiments in two different research contexts, we examine how consumer characteristics and observed behaviors moderate the influence of price and product informedness on c...
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ژورنال
عنوان ژورنال: Information Systems Research
سال: 2014
ISSN: 1047-7047,1526-5536
DOI: 10.1287/isre.2014.0521